Indee Design System

Context

The big picture.

For years, Indee was a quiet powerhouse: a profitable, bootstrapped team behind the ultra-secure video streaming tech used by industry giants like Netflix, Paramount, Neon, and Bron. But while our streaming engine was top-tier, our admin platform was stuck in 2018. With fresh features dropping every two weeks and no unifying design language in sight, shipping new updates quickly turned into a design-team nightmare. In 2025, we decided enough was enough: Indee desperately needed a modern design system.

The Problem

The chaos we were facing.

Without shared foundations, subtle visual drift grew into full-blown component fragmentation that taxed everyone:

• Component sprawl. At one point we had four different versions of the exact same button floating around, and nobody knew which one belonged where.
• Engineering guesswork. Engineers were left playing detective with spacing, layouts, and states, stretching handoffs into 3–4 tiring review rounds.
• Draining resources. Reinventing the wheel every fortnight was quietly costing us real money in lost momentum and developer hours.

The Approach

How we rolled up our sleeves.

As a fast-moving startup, we couldn't pause product delivery to build a design system. So we rallied after hours and tackled it head-on with a clear plan:

• Audit & foundations. We audited the existing app, cleared out design debt, and laid down sleek, standardized tokens and visual rules.
• Consolidate mercilessly. We ruthlessly pruned component clutter down to a single, powerful canonical set, making tough calls to retire outdated variants.
• Build for code. We joined forces with frontend engineering to create a pixel-perfect, fully documented Storybook library that developers actually loved using.

The Outcome

The win.

The transformation was immediate, giving our product team superpower-level speed and bringing sweet harmony across the platform:

• 650+ components & 1,000+ variants. A massive, flexible UI kit where every element has a purpose and a designated spot.
• From days to hours. Feature handoff times plunged from multi-day sagas to just a few seamless hours.
• One-and-done reviews. Handoff feedback loops collapsed from 3–4 back-and-forth rounds down to a single quick approval.
• Unified voice. A cohesive, polished experience across all user touchpoints.

A Note

A quick note.

Because Indee keeps things strictly confidential, I can't share public screens or token specs here. But I'd love to walk you through the entire project deck in person.