Indee Viewing Platform

The Why

The stream is the whole point.

This is 2026, and we're well into the age where streaming is a daily part and parcel of life, especially for TV shows and films. We expect them to turn up on one streaming service or another, and we like them on the big screen. Over the last fifteen years or so, Netflix has more or less defined what streaming feels like across every device we own: phones, laptops, iPads, and TVs.

Indee's core product is video streaming tech: a deep layer of security that makes the video you're watching virtually impossible to pirate. It's found enormous use in the screener and video-sharing ecosystem that dominates the film and television industries across the US and Europe. But the crux of the product is still the stream. In 2019, we built our first batch of television apps, modelled on our web platform and, for their time, state of the art: white-labelled, configurable per viewer with unique PINs, and easy enough for the predominantly older audience in the cinema industry. Under strict timelines, though, we focused on shipping, and missed a few things, chiefly the actual experience. Accessibility was missing too.

The What

One experience, unified across every screen.

In 2024, we set out on a much bigger endeavour: to rebuild all of our viewing platforms, bring them up to modern experience standards, and unify them across every platform. Yes, all of them. The new Indee viewing experience is the same across iPads, laptops, desktops, and TV apps, with iPads and television apps getting their own native variants, built bespoke to their codebases and quirks.

Today, people across the cinema and television industries watch the year's best films and shows through what is, by our clients' account, the best-designed secure streaming platform on the market. Back in 2020, Indee won a Webby Award for Best Streaming Service via CBS, our biggest client at the time.

Watch 2.0 irons out every wrinkle 1.0 had, makes the whole thing genuinely accessible, and delivers a clean, defined, unified watching experience across every platform, all powered by Indee's design system.

What set Indee's offering apart was its native TV apps. This wasn't quite being done by our competitors at the time, and it was the differentiating factor for a lot of our clients. Everyone could cast a video to a TV (sacrificing security in the process), but not run native, purpose-built television applications. And it's a wholly different beast. Designing for a ten-foot viewing distance versus ten inches is a massively different craft. But the intention was to still keep the user experience identical.

The Result

Seven new clients, and 70% fewer complaints.

The redesign alone brought in seven new high-value clients. Existing clients praised the move to build in accessibility, and used the new compliance markers to market their own white-labelled apps. And negative user feedback dropped by 70%, down to just three or four tickets a month.