Case 02 · TV Apps · 2025
Indee TV Apps
Bringing Indee's streaming experience to the living room — native viewing apps built for tvOS, Android TV, Fire TV, and every screen in between.
Overview
One streaming experience, at home on every television.
Indee's audience doesn't only watch on their phones — they watch on the big screen. I designed and built the viewing apps that bring Indee into the living room, native to each platform: tvOS, Android TV, Fire TV, [Roku, and more], tied together by one coherent experience.
[Replace with the one-breath version: what these apps are, the platforms they cover, and what shipping them meant for Indee.]
The Problem
The living room is a different design problem.
A television isn't a phone you hold — it's ten feet away, driven by a remote, with no touch and no hover. Navigation has to be focus-driven, type has to be legible from the couch, and everything has to stay smooth on low-power streaming hardware. Describe the specific constraints you designed into — [remote-first navigation, focus states, performance on Fire TV sticks].
[Add the challenge of doing this consistently across several very different platforms.]
Approach
Designing for ten feet, across every platform.
Walk through how you solved it: designing a focus-first navigation model, a big-screen visual language that stayed legible and calm, and a shared system that felt like one Indee while respecting each platform's native conventions (tvOS vs. Android TV vs. Fire TV). Note where you built as well as designed.
Outcome
Indee, now native on every big screen.
Close with the reach and impact — [the platforms shipped, viewing hours on TV, how it changed how audiences watch] — and what you took away from designing and building for the living room.
[End with a short reflection.]