Case 02 · TV Apps · 2025

Indee TV Apps

Bringing Indee's streaming experience to the living room — native viewing apps built for tvOS, Android TV, Fire TV, and every screen in between.

Role
Design & Development
Timeline
[e.g. 2024–25]
Team
[e.g. design + engineering]
Platform
tvOS · Android TV · Fire TV

One streaming experience, at home on every television.

Indee's audience doesn't only watch on their phones — they watch on the big screen. I designed and built the viewing apps that bring Indee into the living room, native to each platform: tvOS, Android TV, Fire TV, [Roku, and more], tied together by one coherent experience.

[Replace with the one-breath version: what these apps are, the platforms they cover, and what shipping them meant for Indee.]

Figure — the viewing experience on TV
Caption: the hero screen or browse experience on the big screen.

The living room is a different design problem.

A television isn't a phone you hold — it's ten feet away, driven by a remote, with no touch and no hover. Navigation has to be focus-driven, type has to be legible from the couch, and everything has to stay smooth on low-power streaming hardware. Describe the specific constraints you designed into — [remote-first navigation, focus states, performance on Fire TV sticks].

[Add the challenge of doing this consistently across several very different platforms.]

Designing for ten feet, across every platform.

Walk through how you solved it: designing a focus-first navigation model, a big-screen visual language that stayed legible and calm, and a shared system that felt like one Indee while respecting each platform's native conventions (tvOS vs. Android TV vs. Fire TV). Note where you built as well as designed.

Figure — browse / focus
Figure — player
Caption: the focus-driven browse and the playback experience.

Indee, now native on every big screen.

Close with the reach and impact — [the platforms shipped, viewing hours on TV, how it changed how audiences watch] — and what you took away from designing and building for the living room.

[End with a short reflection.]